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About Us

About BeLuring

Born out of a love for women holiday costumes, all things romantic and so on, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting, BeLuring is a luxurious shopping haven. is developing to be one of biggest intimate appeal lingerie supplier worldwide from China.

With an unrivalled eye for detail, passion for gorgeousness and design flair that will bring romance, seduction and a little slice of style to your boudoir, BeLuring aims to make love happen with our aspirational blend of nostalgic and contemporary design.

BeLuring is inclusive and for all women, no matter what your age (over 18), size or style. We create irresistible women lingerie that will compel the desire to look, touch, feel and of course, wear.

Safe and Secure Shopping

Shopping with BeLuring is safe as our secure server encrypts your personal information before sending over the internet. We promise to keep your name, address, payment details and any other information you give us safe and secure. We do not share your details with other companies.

Discreet, Fast and Free UK Delivery

With BeLuring fast dispatch times, you get what you want quickly and you can be sure nobody knows what's inside. There's free UK delivery on orders over £45 as well as a variety of delivery options according to your location.

Thoughtful Customer Service

At BeLuring we offer exceptional customer support. Your any question would be appreciated and answered by our customer service representative. Before placing order, we can help you to get what you want; after payment, we will help you to solve the problems of your order. We promise to respond to all emails by the end of the next working day, but we're usually a lot quicker than that!

Guarantee 365 Days Full Refund

If you are not 100% satisfied with your purchase, you can return it within 365 days from the purchase date (Returned products must be in the original packaging). We will issue a full refund or exchange the items as you request. What we want is your satisfactory and good reputation.